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The Small Business Toolkit

The Small Business Toolkit is a published book that normally resells for £16.95 but you can access it for free above and read online or download as a PDF. It is a collection of articles for the small business owner – to help improve and enhance the success of any small business looking to grow.

This book intends to provide a reference across all pillars of business:

Strategy ~ Finance ~ Sales ~ Marketing ~ Operations ~ Resources ~ Personal

....to help small businesses be better at what they do and not make the same mistakes that a lot of other businesses make. It’s aimed at any small business owner who doesn’t have all the answers to be successful. So that’s you and every other business owner - right?

With over 230 pages, this book has the following content with each chapter being written by a local business owner; recognised as an expert in their field:

TheSmallBusinessToolkitSection 1 - Strategy

  • Creating a strategy for your business
  • Setting up your business for exit

Section 2 - Finance

  • Managing cash flow in your business
  • Essential tips for credit control
  • Raising finance - different sources of funding
  • Reducing costs in your business
  • Tax Planning in its simplest form
  • Money matters for business and life

Section 3 - Sales

  • Understanding the basics of sales
  • Closing the deal

Section 4 - Marketing

  • How to put together a marketing strategy
  • Harness the power of your network
  • The importance of a CRM system and how to choose one
  • Designing the perfect marketing material
  • Is branding important for your business?
  • Is social media worth it?
  • Getting the most out of your website
  • Writing winning words for your website
  • Choosing the right print partner - what to consider

Section 5 - Operations & Resources

  • Managing your data effectively
  • The basics of IT security
  • Outsourcing - yes or no?
  • How can software improve your efficiency and performance?
  • Protecting you and your business

Section 6 - Personal

  • Managing your stress and anxiety
  • Goal setting (and achieving) – the key to success in business

<p>I enjoyed my first meeting at The Business Community. The atmosphere was <strong>friendly and welcoming</strong>. Anyone new to networking would feel comfortable from the outset. The agenda was <strong>enjoyable, but business-like</strong> and <strong>informative</strong>. It was interesting to learn about all the other businesses around the table, and they showed a genuine interest in my business. What stood out for me was when we broke for a 10 minute 121 with another individual. That was a <strong>chance to establish a real connection</strong> with someone else in the room.</p>

I enjoyed my first meeting at The Business Community. The atmosphere was friendly and welcoming. Anyone new to networking would feel comfortable from the outset. The agenda was enjoyable, but business-like and informative. It was interesting to learn about all the other businesses around the table, and they showed a genuine interest in my business. What stood out for me was when we broke for a 10 minute 121 with another individual. That was a chance to establish a real connection with someone else in the room.
<p>I have been a member of The Business Community for several years. I love Paul’s groups, they have the right <strong>balance of social and business focus</strong> as well as providing <strong>opportunities to develop your skills</strong>. In addition, they play a <strong>major role in revenue generation</strong> for my business and I will remain a member for many years to come!</p>

I have been a member of The Business Community for several years. I love Paul’s groups, they have the right balance of social and business focus as well as providing opportunities to develop your skills. In addition, they play a major role in revenue generation for my business and I will remain a member for many years to come!
<p>I've been part of this business networking group since first stepping out into business on my own in 2016. It has been <strong>a fabulous group</strong> to be part of not just because of the referrals I've had but also because of the <strong>fantastic support</strong> you get from the other members. <strong>Highly recommended</strong>.</p>

I've been part of this business networking group since first stepping out into business on my own in 2016. It has been a fabulous group to be part of not just because of the referrals I've had but also because of the fantastic support you get from the other members. Highly recommended.
<p>The Business Community is bringing me <strong>ever-increasing levels of business</strong>; as well as<strong> invaluable business support</strong>.</p>

The Business Community is bringing me ever-increasing levels of business; as well as invaluable business support.

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