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The Small Business Toolkit

The Small Business Toolkit is a published book that normally resells for £16.95 but you can access it for free above and read online or download as a PDF. It is a collection of articles for the small business owner – to help improve and enhance the success of any small business looking to grow.

This book intends to provide a reference across all pillars of business:

Strategy ~ Finance ~ Sales ~ Marketing ~ Operations ~ Resources ~ Personal

....to help small businesses be better at what they do and not make the same mistakes that a lot of other businesses make. It’s aimed at any small business owner who doesn’t have all the answers to be successful. So that’s you and every other business owner - right?

With over 230 pages, this book has the following content with each chapter being written by a local business owner; recognised as an expert in their field:

TheSmallBusinessToolkitSection 1 - Strategy

  • Creating a strategy for your business
  • Setting up your business for exit

Section 2 - Finance

  • Managing cash flow in your business
  • Essential tips for credit control
  • Raising finance - different sources of funding
  • Reducing costs in your business
  • Tax Planning in its simplest form
  • Money matters for business and life

Section 3 - Sales

  • Understanding the basics of sales
  • Closing the deal

Section 4 - Marketing

  • How to put together a marketing strategy
  • Harness the power of your network
  • The importance of a CRM system and how to choose one
  • Designing the perfect marketing material
  • Is branding important for your business?
  • Is social media worth it?
  • Getting the most out of your website
  • Writing winning words for your website
  • Choosing the right print partner - what to consider

Section 5 - Operations & Resources

  • Managing your data effectively
  • The basics of IT security
  • Outsourcing - yes or no?
  • How can software improve your efficiency and performance?
  • Protecting you and your business

Section 6 - Personal

  • Managing your stress and anxiety
  • Goal setting (and achieving) – the key to success in business

<p>Paul's Business Community <strong>combines all the best in networking</strong>. It's my <strong>number one place to keep up to date in business</strong> and gives me the personal support so necessary for the small business owner. Networking is also my chosen method of acquiring new clients and <strong>over 80% of my work comes from the wonderful people</strong> I've met across the different groups with the Community.</p>

Paul's Business Community combines all the best in networking. It's my number one place to keep up to date in business and gives me the personal support so necessary for the small business owner. Networking is also my chosen method of acquiring new clients and over 80% of my work comes from the wonderful people I've met across the different groups with the Community.
<p>I enjoyed my first meeting at The Business Community. The atmosphere was <strong>friendly and welcoming</strong>. Anyone new to networking would feel comfortable from the outset. The agenda was <strong>enjoyable, but business-like</strong> and <strong>informative</strong>. It was interesting to learn about all the other businesses around the table, and they showed a genuine interest in my business. What stood out for me was when we broke for a 10 minute 121 with another individual. That was a <strong>chance to establish a real connection</strong> with someone else in the room.</p>

I enjoyed my first meeting at The Business Community. The atmosphere was friendly and welcoming. Anyone new to networking would feel comfortable from the outset. The agenda was enjoyable, but business-like and informative. It was interesting to learn about all the other businesses around the table, and they showed a genuine interest in my business. What stood out for me was when we broke for a 10 minute 121 with another individual. That was a chance to establish a real connection with someone else in the room.
<p>A <strong>great group of people</strong>. Meetings are <strong>well structured</strong> and the <strong>format is helpful</strong> to meeting a number of people. The additional features of being a member with having access to all members and <strong>lots of other features too numerous to mention</strong>.</p>

A great group of people. Meetings are well structured and the format is helpful to meeting a number of people. The additional features of being a member with having access to all members and lots of other features too numerous to mention.
<p>The Business Community has been <strong>extremely helpful to my business</strong>. The <strong>meetings are well run</strong> - they have<strong> a well-defined structure</strong>, but have a <strong>good mix of formality and informality</strong>. I enjoy meeting other members, have made some <strong>good connections</strong>, got <strong>great business advice</strong> from Paul and the wider group and, last but not least, <strong>gained work whose value is several times the cost of membership</strong>.</p>

The Business Community has been extremely helpful to my business. The meetings are well run - they have a well-defined structure, but have a good mix of formality and informality. I enjoy meeting other members, have made some good connections, got great business advice from Paul and the wider group and, last but not least, gained work whose value is several times the cost of membership.

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