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The Small Business Toolkit

The Small Business Toolkit is a published book that normally resells for £16.95 but you can access it for free above and read online or download as a PDF. It is a collection of articles for the small business owner – to help improve and enhance the success of any small business looking to grow.

This book intends to provide a reference across all pillars of business:

Strategy ~ Finance ~ Sales ~ Marketing ~ Operations ~ Resources ~ Personal

....to help small businesses be better at what they do and not make the same mistakes that a lot of other businesses make. It’s aimed at any small business owner who doesn’t have all the answers to be successful. So that’s you and every other business owner - right?

With over 230 pages, this book has the following content with each chapter being written by a local business owner; recognised as an expert in their field:

TheSmallBusinessToolkitSection 1 - Strategy

  • Creating a strategy for your business
  • Setting up your business for exit

Section 2 - Finance

  • Managing cash flow in your business
  • Essential tips for credit control
  • Raising finance - different sources of funding
  • Reducing costs in your business
  • Tax Planning in its simplest form
  • Money matters for business and life

Section 3 - Sales

  • Understanding the basics of sales
  • Closing the deal

Section 4 - Marketing

  • How to put together a marketing strategy
  • Harness the power of your network
  • The importance of a CRM system and how to choose one
  • Designing the perfect marketing material
  • Is branding important for your business?
  • Is social media worth it?
  • Getting the most out of your website
  • Writing winning words for your website
  • Choosing the right print partner - what to consider

Section 5 - Operations & Resources

  • Managing your data effectively
  • The basics of IT security
  • Outsourcing - yes or no?
  • How can software improve your efficiency and performance?
  • Protecting you and your business

Section 6 - Personal

  • Managing your stress and anxiety
  • Goal setting (and achieving) – the key to success in business

<p>Paul's BusComm networking events are <strong>very friendly and welcoming</strong>. There are a great opportunity to meet with other businesses. The support and training that is offered along with the membership is <strong>incredible and great value for money</strong>.</p>

Paul's BusComm networking events are very friendly and welcoming. There are a great opportunity to meet with other businesses. The support and training that is offered along with the membership is incredible and great value for money.
<p>I have done lots of networking over the years, and I love The Business Community. It hits <strong>just the right mix of being structured and organised</strong> while still being a <strong>friendly and relaxed</strong> place to be. The business world would be a lonelier place without it.</p>

I have done lots of networking over the years, and I love The Business Community. It hits just the right mix of being structured and organised while still being a friendly and relaxed place to be. The business world would be a lonelier place without it.
<p>Networking is my primary route to market for my business. The Business Community provides a <strong>valuable part of my networking strategy</strong> and has a <strong>great welcoming</strong> and <strong>interesting forum</strong> for <strong>like-minded business professionals</strong>.</p>

Networking is my primary route to market for my business. The Business Community provides a valuable part of my networking strategy and has a great welcoming and interesting forum for like-minded business professionals.
<p>This is the <strong>only business network I've stuck with</strong> for the duration of my 9 years of self-employment. <strong>Developmental, supportive and friendly</strong>, I would recommend this group to anyone looking to <strong>get business, give business and learn and develop</strong> whilst doing so.</p>

This is the only business network I've stuck with for the duration of my 9 years of self-employment. Developmental, supportive and friendly, I would recommend this group to anyone looking to get business, give business and learn and develop whilst doing so.

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