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The Small Business Toolkit

The Small Business Toolkit is a published book that normally resells for £16.95 but you can access it for free above and read online or download as a PDF. It is a collection of articles for the small business owner – to help improve and enhance the success of any small business looking to grow.

This book intends to provide a reference across all pillars of business:

Strategy ~ Finance ~ Sales ~ Marketing ~ Operations ~ Resources ~ Personal

....to help small businesses be better at what they do and not make the same mistakes that a lot of other businesses make. It’s aimed at any small business owner who doesn’t have all the answers to be successful. So that’s you and every other business owner - right?

With over 230 pages, this book has the following content with each chapter being written by a local business owner; recognised as an expert in their field:

TheSmallBusinessToolkitSection 1 - Strategy

  • Creating a strategy for your business
  • Setting up your business for exit

Section 2 - Finance

  • Managing cash flow in your business
  • Essential tips for credit control
  • Raising finance - different sources of funding
  • Reducing costs in your business
  • Tax Planning in its simplest form
  • Money matters for business and life

Section 3 - Sales

  • Understanding the basics of sales
  • Closing the deal

Section 4 - Marketing

  • How to put together a marketing strategy
  • Harness the power of your network
  • The importance of a CRM system and how to choose one
  • Designing the perfect marketing material
  • Is branding important for your business?
  • Is social media worth it?
  • Getting the most out of your website
  • Writing winning words for your website
  • Choosing the right print partner - what to consider

Section 5 - Operations & Resources

  • Managing your data effectively
  • The basics of IT security
  • Outsourcing - yes or no?
  • How can software improve your efficiency and performance?
  • Protecting you and your business

Section 6 - Personal

  • Managing your stress and anxiety
  • Goal setting (and achieving) – the key to success in business

<p>Networking is my primary route to market for my business. The Business Community provides a <strong>valuable part of my networking strategy</strong> and has a <strong>great welcoming</strong> and <strong>interesting forum</strong> for <strong>like-minded business professionals</strong>.</p>

Networking is my primary route to market for my business. The Business Community provides a valuable part of my networking strategy and has a great welcoming and interesting forum for like-minded business professionals.
<p>I have been a member of The Business Community for several years. I love Paul’s groups, they have the right <strong>balance of social and business focus</strong> as well as providing <strong>opportunities to develop your skills</strong>. In addition, they play a <strong>major role in revenue generation</strong> for my business and I will remain a member for many years to come!</p>

I have been a member of The Business Community for several years. I love Paul’s groups, they have the right balance of social and business focus as well as providing opportunities to develop your skills. In addition, they play a major role in revenue generation for my business and I will remain a member for many years to come!
<p><strong>Friendly atmosphere</strong> - people don't take themselves too seriously, there are laughs and jokes mixed in with a genuine sense that everybody is looking out for each other. <strong>Good structure to the meetings</strong> - they are <strong>not too formal or overly casual</strong> and a great place to pick up tips (not always business-related). Free courses for members - I have been on several courses put on by other members and <strong>always come away having learnt something useful</strong>.</p>

Friendly atmosphere - people don't take themselves too seriously, there are laughs and jokes mixed in with a genuine sense that everybody is looking out for each other. Good structure to the meetings - they are not too formal or overly casual and a great place to pick up tips (not always business-related). Free courses for members - I have been on several courses put on by other members and always come away having learnt something useful.
<p>A <strong>truly supportive group</strong> of people. We network to make friends and generate business, BusComm has done both for me. I look forward to many more years of membership and recommend this group to anyone looking to <strong>develop meaningful and profitable business relationships</strong>.</p>

A truly supportive group of people. We network to make friends and generate business, BusComm has done both for me. I look forward to many more years of membership and recommend this group to anyone looking to develop meaningful and profitable business relationships.

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