The Small Business Toolkit
The Small Business Toolkit is a published book that normally resells for £16.95 but you can access it for free above and read online or download as a PDF. It is a collection of articles for the small business owner – to help improve and enhance the success of any small business looking to grow.
This book intends to provide a reference across all pillars of business:
Strategy ~ Finance ~ Sales ~ Marketing ~ Operations ~ Resources ~ Personal
....to help small businesses be better at what they do and not make the same mistakes that a lot of other businesses make. It’s aimed at any small business owner who doesn’t have all the answers to be successful. So that’s you and every other business owner - right?
With over 230 pages, this book has the following content with each chapter being written by a local business owner; recognised as an expert in their field:
Section 1 - Strategy
- Creating a strategy for your business
- Setting up your business for exit
Section 2 - Finance
- Managing cash flow in your business
- Essential tips for credit control
- Raising finance - different sources of funding
- Reducing costs in your business
- Tax Planning in its simplest form
- Money matters for business and life
Section 3 - Sales
- Understanding the basics of sales
- Closing the deal
Section 4 - Marketing
- How to put together a marketing strategy
- Harness the power of your network
- The importance of a CRM system and how to choose one
- Designing the perfect marketing material
- Is branding important for your business?
- Is social media worth it?
- Getting the most out of your website
- Writing winning words for your website
- Choosing the right print partner - what to consider
Section 5 - Operations & Resources
- Managing your data effectively
- The basics of IT security
- Outsourcing - yes or no?
- How can software improve your efficiency and performance?
- Protecting you and your business
Section 6 - Personal
- Managing your stress and anxiety
- Goal setting (and achieving) – the key to success in business
Friendly atmosphere - people don't take themselves too seriously, there are laughs and jokes mixed in with a genuine sense that everybody is looking out for each other. Good structure to the meetings - they are not too formal or overly casual and a great place to pick up tips (not always business-related). Free courses for members - I have been on several courses put on by other members and always come away having learnt something useful.
Martin Beckley - The Creative Astronaut
I have been a member of The Business Community for several years. I love Paul’s groups, they have the right balance of social and business focus as well as providing opportunities to develop your skills. In addition, they play a major role in revenue generation for my business and I will remain a member for many years to come!
Julie Futcher - The Sales Ace
I enjoyed my first meeting at The Business Community. The atmosphere was friendly and welcoming. Anyone new to networking would feel comfortable from the outset. The agenda was enjoyable, but business-like and informative. It was interesting to learn about all the other businesses around the table, and they showed a genuine interest in my business. What stood out for me was when we broke for a 10 minute 121 with another individual. That was a chance to establish a real connection with someone else in the room.
Robin Kirkley - Vizeo Media
One of my favourite networking events. Good people, fun but structured meetings with useful connections being made, 1-2-1s, and a member presentation. No pressure and no scoresheets, but of course you get out what you put in and it’s all about relationship building. The additional member benefits over and above the networking itself is where the gold is.
Steven Mather - Nexa Law
