Each four week period will focus on a particular pillar of business.
There are four categories for the themes (with the dates of those 4 week periods for 2020):
- February 24th to March 20th
- June 15th to July 10th
- October 5th to 30th
- Sales & Marketing
- March 23rd to April 17th
- July 13th to August 7th
- November 2nd to 27th
- Operations & Resources
- April 20th to May 15th
- August 10th to September 4th
- November 30th to December 18th
- Strategy & Personal Development
- May 18th to June 12th
- September 7th to October 2nd
The intention is to align the videos, speakers, workshops and hot seats during that period.
It is also a great opportunity, if your business fits into the particular theme at the time, to raise your profile within your field of expertise.