More Than Marketing: 3 Alternative Commercial Uses For Video Content
Most businesses think of video as a marketing tool, and that is primarily what it is used for. Switch on the TV or go on social media and you’ll be bombarded by product promos and brand stories, all designed to attract more customers.
However, video doesn’t just have to be for marketing. There are many other productive ways to use video content within your business operations. Below are three prime examples.
Employee training
Video content can be used for internal communications - particularly when training employees. It can be a great way to teach protocols or corporate values. Many people are visual learners and need to see how things work to truly understand them. Types of employee training video to consider could include:
- Compliance and safety training videos
- Customer service role play videos
- Screen recordings on how to use software or digital tools
Consider working with a video production company to help create a high quality video that clearly demonstrates every step. Employee training videos could be shown during training classes and included within digital handbooks so that workers can easily refer back to them.
Customer support
Video content can also be used to help out existing customers with problems they may have. Product demonstrations and tutorials are an obvious example of this - instead of relying on instruction booklets or in-person demonstrations, you can send each customer a video or include a QR code on packaging.
Types of tutorial video aimed at assisting customers could include:
- Step-by-step live action demo videos that teach how to assemble or use a product
- Animated explainer videos that help teach customers how certain technology works
- Screen recordings that teach customers how to use software
It may also be possible to create an FAQs video that answers many common queries asked by customers. This could be sent to customers when they sign up.
Investor pitching
Want to convince an investor to pour money into your company? Creating a video could be a great way to show you’re serious about your company, as well as allowing you to display information like sales forecasts and market research results in a fun and engaging way. If you want to pitch to an overseas investor but you don’t want to travel abroad to pitch to them in person, you could consider sending them a video instead. You can also use videos to support in-person pitch presentations.
Videos could also be used to keep current shareholders in the loop about company successes and updates, replacing the need for regular meetings.
How to use video productively
Creating video content can have productive results when used as a time-saving tool or when used to enhance your professionalism. If you’re constantly repeating the same information to different people, consider whether it’s time to create a video that can be distributed to each person instead. If you feel the way in which you present information varies in quality, producing a video could also be an opportunity to maintain a consistently high quality delivery - you can work on a video until you are happy with it and then make sure every employee/customer/investor receives the same information.
Image source: cottonbro studio via Pexels.
