8 Reasons Your Marketing Campaigns Are Bombing
Marketing is one of the most important aspects of running a business because, at the end of the day, if nobody knows your business exists, and they are not aware of the products and services you sell, no matter how good they might be then they are not going to come along and buy from you, and that means you will struggle to stay afloat.
So, it can be very worrying, to say the least, when your marketing efforts do not seem to be getting the traction you had thought, or hoped, they would, and it is something you definitely need to get to the bottom of sooner rather than later, if you want to impress your target audience and give your business the best chance of success.
That being the case, let’s take a look at some of the most common reasons your marketing campaign might be bombing right now, so you can make changes and hopefully turn things around.
1. You planned a lot, but executed a little
A really common reason why lots of marketing campaigns bomb is that companies spend huge amounts of time brainstorming ideas and planning their campaigns, only to then execute them very poorly or not get around to executing lots of their ideas at all.
At the end of the day, it does not matter if you have hundreds of pages of great ideas if you never put them into practice or if you do so half-heartedly, so although the planning stage is vital, don’t get bogged down by it and act.
2. You’ve targeted only yourself
Another marketing mistake that a lot of businesses make is to target only one person, that person being themself. It doesn’t matter what appeals to you and what you think your business image should be, if your potential customers do not agree. So you really do need to take your ego out of the equation and think about not what you like and what you imagine your image to be, but what will actually resonate with your customers and make them want to buy. The two things are not always the same.
3. You’re playing it safe
If your business is well established and has a good reputation already, then you can probably afford to play it safe with your marketing and there will be very little detriment to your business, but if you are a new company or a small business looking to grow and expand right now, then you really cannot afford to play it safe with your marketing because you will struggle to get any attention at all if you do that. Be brave, push the envelope and do something that will really make people stand up and pay attention. Sure, it might not appeal to everyone, but those people who do get it will really love it.
4. You use stock images
Using stock images in your marketing materials is a really bad idea if you are looking to inspire people to buy your stuff and become customers, especially when there is tons of competition out there. Stock images are uninspiring, bog standard and easy to ignore. You need to create your own amazing, attractive, unique images that really tell the story of your products and series. So, get in touch with a Locations House company, hire a great photographer and take your own pictures. You will not regret the investment when your marketing images start to garner some real attention.
5. It’s not clear who you are
Any business that wants to successfully market itself needs to be really clear on who they are, what they’re about and what they have to offer that is unique. You cannot afford to be generic in your messaging, and you should not try to be everything to everyone as both things will leave customers feeling they don’t know who you are or why they should care. So, take some time to sit down and really think about your core values and what you want to offer as a business and put that at front and centre of your marketing campaigns going forward.
6. Your budget is too small
Yes, guerrilla marketing is a thing and it is possible to market your business successfully on a shoestring, but you need to be really determined and really creative to make that happen. Most of us fail miserably when we try to do all our marketing ourselves with a budget that is almost non-existent. The fact of the matter is, if you don’t want your marketing campaigns to bomb, you need to allocate more funds to them, and this is the case whether you’re using SEO. social media or TV and radio campaigns.
7. You have no clear goals
If you do not have clear goals for what you want your marketing campaigns to achieve, then you're really going to struggle to make any progress with them, no matter how good they may be because you will end up trying things aimlessly and wasting money on things that will not get you further to being a success. Campaigns need measurable goals, whether that’s getting 100 more customers in the next three months or getting your brand name out there as one to watch in the press.
8. You aren’t diversifying
If you are relying on a single channel such as Facebook, for your marketing efforts, then you are not going to see long-term growth and success because there is a ceiling on how useful any particular platform can be for you. So, you need to diversify. You need to get your stuff out there on any channel that appeals to your target audience, and you need to make your content good. Do that, and you should see an upswing in visits ot your business.
As you can see, there are lots of reasons why marketing campaigns bomb, but most of them are pretty easy to fix, so what are you waiting for? Time to start selling!
Image source: Andrea Piacquadio via Pexels.
