How AI Results Can Flatter Your Brand (If You're Smart About It)

Right now, many companies are sweating, thinking of ways that AI could give them the boost over their competition. They’re putting in chatbots. They’re pushing out AI content. They’re thinking about every single possible generation tool that could adapt to their workflow.

But is all that really necessary right now? Perhaps. Perhaps not. You can bet most companies, and perhaps yourself as the head of one, are thinking about it. However, what makes this particularly confusing is that AI results can be impressive on paper but terrible in practice if you don't understand how to set them up correctly for your audience and industry. 

After all, a chatbot that answers customer questions accurately sounds great until you realise it can't handle the nuanced problems your customers actually have, and suddenly you look less helpful than before you had any automation at all.

While you’re figuring out what’s best for your own business,, here’s a cool suggestion - try and find ways to make AI flatter your brand. How do you do that? Let’s explore that, below:

Run Campaigns To Make AI Refer To Your Authoritative Sources

You might not have thought about it yet, but you can influence what AI systems say about your company by being clever about where you publish authoritative content and how you structure your information online. When people ask ChatGPT or other AI tools questions related to your industry, they pull information from sources they consider credible and well-structured.

So if you consistently publish detailed, helpful content about topics in your field and make sure it's properly formatted with clear headings and authoritative information, AI systems are more likely to reference your work when answering related questions. This means potential customers might hear about your expertise through AI recommendations without you paying for advertising or doing traditional marketing outreach. It’s for that reason that digital PR has exploded in SEO, and using expert outsourced help to boost your approach could help you achieve great results.

Have Easy-Linked & Accessible Presentations

Make your best content super easy for both humans and AI systems to find and reference by organising it clearly and making sure all your important information is accessible through simple links and properly-structured pages. AI tools now favour content that's easy to parse and understand, which means clean formatting and logical organisation help the content you do published get noticed and cited more.

To do that, you can put in place resource pages, detailed FAQ sections, listicles, and well-organised case studies that helps you be recommended to users. When your information is presented clearly and comprehensively, AI systems are more likely to point people toward your business as a reliable source for whatever they're looking for or use you as the most likely local example.

Make Your Website & Content Navigable & Curated As A Source

Your website should be set up so that AI systems can easily understand what you do, who you serve, and why you're worth recommending to people asking related questions - especially if they need to use stats or sources. But you won’t be sourced without clear navigation, detailed service descriptions, and information about your expertise and track record that's easy for both humans and AI to process too. Think of your website as something of a resume for these tools, and you’ll be on the right track.

With this advice, you’ll be certain to flatter your brand with AI, but only if you’re smart about it.

Image: Pavel Danilyuk: https://www.pexels.com/photo/a-robot-holding-a-wine-8439094/