5 Ways to Connect with Customers
In a world of overflowing inboxes and the ever dreaded unsubscribe button, connecting with customers can feel like a high wire act. But it doesn't have to be complicated or boring. At the heart of every great business relationship is a genuine relationship with the people it serves, and that relationship starts with connection. So we've got 5 effective ways to keep your customers close without becoming that brand.
- Conversations over campaigns. Nobody gets excited about an email that talks up to the dear valued customer. It sounds robotic and it sounds like it's been written by corporate training video AI. If you want to stand out, you need to talk like a human. Better get like a friend. Ask your customers questions and share behind the scenes moments. Send out funny memes and customers will feel like they're part of something. They don't want to feel like they're being sold to, so skip the pitch and start a conversation instead.
- Make the first move and mean it. Do not wait for your customers to come to you. Send them a friendly nudge. Just make sure it's actually helpful. A quick check in after purchase, a thank you note, or a helpful tip related to their last order. Make it about them rather than you. If you tell them you've noticed something about their purchases, you'll be able to help them solve a problem they didn't know they had.
- Be available to them. You can find an easy to use Chatbot Maker online and make yourself available to your customers. People want answers and they want them yesterday, and that's where a handy, easy to use Chatbot Maker can come in. A chatbot on your website can handle FAQs, point people in the right direction, and give them information in real time. You could even have live agents pop on if the chat bot can't answer any questions.
- Be social, not salesy. Social media can feel like a crowded cocktail party where everyone's shouting over each other. But if you play it the right way, it's a great way to show off your brand's personality and build real relationships. You can use your stories to share daily titbits or polls to get feedback. You can even use your DMS to respond quickly and warmly to others. Customers love honesty and humour and it makes you feel more like a person and less like a faceless logo.
- Celebrate those little things. Did your customer just hit their one year anniversary with your brand? Did they leave a great review? Did it rain today so you just felt like sending out a random discount code? Celebrate it. Small gestures can turn casual buyers into lifelong fans. People remember the way that you made them feel, not just what you sold them. So go ahead and spread a little joy.
Connecting with your customers can be fun, and it can be exciting to do it. Don't be afraid to ask questions and reach out.
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