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Persona Development

A crucial part of understanding you and driving your business objectives involves understanding your customers, what drives them and how to find them. By doing this, you’re in a better position to make strategic decisions. For example, it may be that your most profitable target market is really active on Twitter, so a targeted Twitter campaign which speaks to their motivations would be a good idea, but you won’t know that without doing some research.

Persona development is the first step in developing a marketing strategy that supports your business goals and returns a positive return on investment for your marketing spend.

In this workshop, we will work through the process of building up to 6 personas to be further refined and agreed with your team, then prioritise with the intention of building it into a marketing plan.

To do this, we’ll investigate your:

  • existing customers
  • previous experience
  • future targeting preference

Results

Knowing your personas takes the guesswork away from marketing. Attendees will leave with a clearer understanding of their customers, and where best to focus marketing efforts. The resulting documentation can be returned to again and again – to build a marketing plan, deciding which channels to focus your attention on, for writing messages on marketing materials, deciding which campaigns to run and briefing marketing creatives and more.

Delegates will leave with -

  • a template to use for building and prioritising personas
  • lightbulb moments
  • messaging to use to engage your customers
  • the best targeting options to reach your customers

For future dates, check the calendar on this page and scroll through the events, just click on the link below for available dates or download the Workshops Guide for all the workshop dates. 

Book your place now

I enjoyed my first meeting at The Business Community. The atmosphere was friendly and welcoming. Anyone new to networking would feel comfortable from the outset. The agenda was enjoyable, but business-like and informative. It was interesting to learn about all the other businesses around the table, and they showed a genuine interest in my business. What stood out for me was when we broke for a 10 minute 121 with another individual. That was a chance to establish a real connection with someone else in the room.

In the short time I’ve been a member, The Business Community has transformed my business and I’ve met some fantastic contacts along the way. Paul Green and Stephen Church are excellent hosts and bring great charm and personality into the meeting. Highly recommended to any business - whether starting out or established.

I really enjoy the meetings, the format works well and the atmosphere is friendly, most importantly it is not too scary if you are new to networking.  I have made some valuable business contacts over the last year that I would not have found had it not been for The Business Community.

The Business Community has been extremely helpful to my business. The meetings are well run - they have a well-defined structure, but have a good mix of formality and informality. I enjoy meeting other members, have made some good connections, got great business advice from Paul and the wider group and, last but not least, gained work whose value is several times the cost of membership.

Leader(s)

Jessica Shailes

Jessica Shailes linkedinfacebooktwittertwitter

Jessica has worked in digital marketing for over 10 years and has watched it evolve from an experimental marketing option to an essential tool for most businesses. She is driven to help businesses achieve their objectives using the best digital marketing resources available and recognises that each business is different. Jessica devours the latest news about digital marketing and is constantly learning in order to stay ahead of the trends for clients.

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Venue

Online

Time: 2-4pm

Price: £60 (free to members)

Future dates

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