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Persona Development

A crucial part of understanding you and driving your business objectives involves understanding your customers, what drives them and how to find them. By doing this, you’re in a better position to make strategic decisions. For example, it may be that your most profitable target market is really active on Twitter, so a targeted Twitter campaign which speaks to their motivations would be a good idea, but you won’t know that without doing some research.

Persona development is the first step in developing a marketing strategy that supports your business goals and returns a positive return on investment for your marketing spend.

In this workshop, we will work through the process of building up to 6 personas to be further refined and agreed with your team, then prioritise with the intention of building it into a marketing plan.

To do this, we’ll investigate your:

  • existing customers
  • previous experience
  • future targeting preference

Results

Knowing your personas takes the guesswork away from marketing. Attendees will leave with a clearer understanding of their customers, and where best to focus marketing efforts. The resulting documentation can be returned to again and again – to build a marketing plan, deciding which channels to focus your attention on, for writing messages on marketing materials, deciding which campaigns to run and briefing marketing creatives and more.

Delegates will leave with -

  • a template to use for building and prioritising personas
  • lightbulb moments
  • messaging to use to engage your customers
  • the best targeting options to reach your customers

For future dates, check the calendar on this page and scroll through the events, just click on the link below for available dates or download the Workshops Guide for all the workshop dates. 

Book your place now

<p>The Business Community is a <strong>top class networking group</strong>. The meetings are great, with a <strong>relaxed but professional feel</strong>. The members are all very <strong>supportive</strong> and Paul does a great job of keeping the meetings interesting as well as providing more than just a meeting. I would highly recommend them to anyone that is looking for networking opportunities.</p>

The Business Community is a top class networking group. The meetings are great, with a relaxed but professional feel. The members are all very supportive and Paul does a great job of keeping the meetings interesting as well as providing more than just a meeting. I would highly recommend them to anyone that is looking for networking opportunities.

<p>The Business Community is a <strong>vibrant networking group</strong> that successfully combines <strong>professional relationship building</strong> with <strong>business education</strong>. Paul’s <strong>engaging facilitation style</strong> enables people to <strong>bond quickly</strong> and <strong>learn from each other</strong>. The inputs provide up to date thinking to challenge the members of The Business Community to think and act differently so to improve business results.</p>

The Business Community is a vibrant networking group that successfully combines professional relationship building with business education. Paul’s engaging facilitation style enables people to bond quickly and learn from each other. The inputs provide up to date thinking to challenge the members of The Business Community to think and act differently so to improve business results.

<p>I have done lots of networking over the years, and I love The Business Community. It hits <strong>just the right mix of being structured and organised</strong> while still being a <strong>friendly and relaxed</strong> place to be. The business world would be a lonelier place without it.</p>

I have done lots of networking over the years, and I love The Business Community. It hits just the right mix of being structured and organised while still being a friendly and relaxed place to be. The business world would be a lonelier place without it.

<p>The networking sessions are always <strong>very lively and enjoyable</strong>, and I have found many of the additional <strong>training sessions invaluable</strong>. By far the biggest benefit for me however, is the<strong> feeling of community</strong>. I really enjoy coming together with others in similar situations and having the opportunity to <strong>broaden my business network</strong>. Most importantly, no matter how much life gets in the way of me being able to attend meetings, I’ve <strong>always been warmly welcomed back</strong> into the fold and almost forgotten I was ever away!</p>

The networking sessions are always very lively and enjoyable, and I have found many of the additional training sessions invaluable. By far the biggest benefit for me however, is the feeling of community. I really enjoy coming together with others in similar situations and having the opportunity to broaden my business network. Most importantly, no matter how much life gets in the way of me being able to attend meetings, I’ve always been warmly welcomed back into the fold and almost forgotten I was ever away!

Leader(s)

Jessica Shailes

Jessica Shailes linkedinfacebooktwittertwitter

Jessica has worked in digital marketing for over 10 years and has watched it evolve from an experimental marketing option to an essential tool for most businesses. She is driven to help businesses achieve their objectives using the best digital marketing resources available and recognises that each business is different. Jessica devours the latest news about digital marketing and is constantly learning in order to stay ahead of the trends for clients.

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Venue

Online 

Time: 2-4pm

Price: £29 (free to members)

Future dates

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