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Defining your target market

It's a common mistake in marketing and networking to try and be all things to all people - this inevitably doesn't work. Primarily because, if you are looking for referrals, people need something specific to focus on - they don't think of anyone.

Your marketing is easier if you know who your target audience is - as you can speak to them directly offering something relevant to them; specific to their needs. 

The fear is that you feel you are missing out by narrowing down your potential client base but there are numerous examples of networkers who, within the same group they have been networking with for months, get referrals once they are clearer on their ideal client. 

This workshop will help you define your target market.

Book your place now

The Business Community is a vibrant networking group that successfully combines professional relationship building with business education. Paul’s engaging facilitation style enables people to bond quickly and learn from each other. The inputs provide up to date thinking to challenge the members of The Business Community to think and act differently so to improve business results.

The Business Community is bringing me ever-increasing levels of business; as well as invaluable business support.

Professional environment and extremely friendly. We have plenty of recommendations and customers from networking hence the reason to go further with this group. Various locations to choose from and on top of this, there's always a warm welcome from Paul.

The Business Community has been extremely helpful to my business. The meetings are well run - they have a well-defined structure, but have a good mix of formality and informality. I enjoy meeting other members, have made some good connections, got great business advice from Paul and the wider group and, last but not least, gained work whose value is several times the cost of membership.

Leader(s)

Jacky Sherman

Jacky Sherman linkedinfacebooktwittertwitter

After a successful career in healthcare, for the last 14years, Jacky has worked with business owners and their teams to build productive business relationships. Jacky is recognised as one of the key people locally to contact to put in place a strategic referral marketing system for your business that guarantees to gain you a continuous flow of recommended business from your network.

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Venue

Zoom 

Time: 2-4pm

Price: £79 (free to members)

Future dates

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