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Defining your target market

It's a common mistake in marketing and networking to try and be all things to all people - this inevitably doesn't work. Primarily because, if you are looking for referrals, people need something specific to focus on - they don't think of anyone.

Your marketing is easier if you know who your target audience is - as you can speak to them directly offering something relevant to them; specific to their needs. 

The fear is that you feel you are missing out by narrowing down your potential client base but there are numerous examples of networkers who, within the same group they have been networking with for months, get referrals once they are clearer on their ideal client. 

This workshop will help you define your target market.

For future dates, check the calendar on this page and scroll through the events, just click on the link below for available dates or download the Workshops Guide for all the workshop dates. 

Book your place now

In the short time I’ve been a member, The Business Community has transformed my business and I’ve met some fantastic contacts along the way. Paul Green and Stephen Church are excellent hosts and bring great charm and personality into the meeting. Highly recommended to any business - whether starting out or established.

Professional environment and extremely friendly. We have plenty of recommendations and customers from networking hence the reason to go further with this group. Various locations to choose from and on top of this, there's always a warm welcome from Paul.

I enjoyed my first meeting at The Business Community. The atmosphere was friendly and welcoming. Anyone new to networking would feel comfortable from the outset. The agenda was enjoyable, but business-like and informative. It was interesting to learn about all the other businesses around the table, and they showed a genuine interest in my business. What stood out for me was when we broke for a 10 minute 121 with another individual. That was a chance to establish a real connection with someone else in the room.

I really enjoy the meetings, the format works well and the atmosphere is friendly, most importantly it is not too scary if you are new to networking.  I have made some valuable business contacts over the last year that I would not have found had it not been for The Business Community.

Leader(s)

Jacky Sherman

Jacky Sherman linkedinfacebooktwittertwitter

After a successful career in healthcare, for the last 14years, Jacky has worked with business owners and their teams to build productive business relationships. Jacky is recognised as one of the key people locally to contact to put in place a strategic referral marketing system for your business that guarantees to gain you a continuous flow of recommended business from your network.

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Venue

Zoom 

Time: 2-4pm

Price: £79 (free to members)

Future dates

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